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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | November 07, 2023

Get business inspiration and tips from the best of the best in the ad world.

13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | November 07, 2023

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

marketing meeting
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | November 06, 2023

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Business Domain Names: Everything You Need to Know
By Max Freedman | November 06, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

7 Ways to Use Text Messaging for Customer Service
By David Gargaro | November 06, 2023

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | November 06, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Hidden Costs of Restaurant Marketing
By Jennifer Dublino | November 06, 2023

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

online shopping
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | November 06, 2023

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | November 06, 2023

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

online customer
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | November 06, 2023

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Make More Sales With More E-commerce Payment Options
By Danielle Fallon-O’Leary | November 03, 2023

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | November 03, 2023

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | November 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 03, 2023

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

How to Grow Your Email List
By Kiely Kuligowski | November 03, 2023

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

15 Ways to Build a Quality Email List
By Kiely Kuligowski | November 02, 2023

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

The Ads Affair: How the Industry Has Changed and Is Changing
By Julie Thompson | November 02, 2023

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Guide to Email Marketing
By Kiely Kuligowski | November 02, 2023

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | November 02, 2023

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | November 02, 2023

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Business owner working on a laptop
What Is CTR in Email?
By Jamie Johnson | November 02, 2023

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Email Analytics You Should Be Tracking
By Sean Peek | November 02, 2023

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

5 Tips to Market Research Like a Pro
By Mark Fairlie | November 02, 2023

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

creative marketing team
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | November 02, 2023

Learn the most common reasons why most e-commerce marketing campaigns fail.

Best Customer Tracking Methods for Your Small Business
By Jennifer Post | November 01, 2023

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | November 01, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | November 01, 2023

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | November 01, 2023

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | November 01, 2023

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.